Growth you can measure
TruScale is a boutique, AI-forward marketing agency in Mississauga. We run Google Ads, Meta Ads, landing pages, and SEO for ecommerce brands and local service businesses, and we report on bookings and revenue, not clicks.
How we work
Four principles behind every account we manage.
Tracking comes first
We confirm your conversion tracking works before we scale spend or expand into new markets. No guessing with your budget.
Bookings, not clicks
We measure what pays your bills: booked appointments, sales, and revenue. Traffic is a means, not the goal.
AI speed, human judgement
AI handles research, creative testing, and reporting so we can move faster. Senior people make every strategic call.
Honest reporting
Plain-language updates that tell you what is working, what is not, and where the data has limits.
Simple, transparent pricing
Our strategy retainer is complimentary when you sign up for any service. Ad spend is billed directly to your own Google or Meta account. All prices in CAD.
$600
Campaign setup and launch
Google Ads
Conversion setup $250. Maintenance $300 per month for up to 2 campaigns, backed by our performance guarantee: you only pay the monthly fee when we hit the target we agree on together.
Monthly maintenance includes
Weekly search term review
Keyword and negative keyword updates
Monthly meeting with your Google rep
$150
Setup, complimentary with any other service
Meta Ads
Conversion setup $250. Ongoing management is priced on the scope of work.
Includes
Full campaign setup
Pixel and conversion tracking
Audience and creative testing plan
Management scoped to your goals
$1,500
Complete build, negotiable on scope
Website build
The more you provide, the less we build, and the lower the price.
Every build includes
5 pages, fully mobile optimized
Keyword research and SEO for each service
Persuasive copy built from keyword research
SEO, AI, and voice search optimized, with schema markup
On-brand images (optional) and two revisions
Scale with clarity
Book a strategy call and we will walk through your tracking, spend, and next steps together. No pitch deck, just a straight conversation.
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FAQs
Straight answers before you book a call.
Our Google Ads performance guarantee covers the $300 monthly maintenance fee. We agree on a target with you up front, and you only pay that fee in months we meet or exceed it. Setup and conversion tracking are one-time fees, since they build the foundation rather than drive results on their own. We are willing to put our money where our mouth is on the part that does.
Google Ads: $600 for full campaign setup and launch, $250 for conversion setup, and $300 per month maintenance for up to 2 campaigns. Meta Ads: $150 setup (complimentary with any other service) and $250 conversion setup, with management priced on scope. Website builds start at $1,500. Our strategy retainer is complimentary with any service, and ad spend is billed directly to your own ad accounts.
Yes. Your Google Ads, Meta, and analytics accounts are set up in your business's name and billed to you. We work inside them with the access you grant, and everything stays with you.
You work directly with Steve and Abhinav, the people who plan and run your campaigns. There is no account manager passing messages back and forth.
New search campaigns typically need a few weeks to settle and gather reliable data. We share early signals along the way and save bigger decisions for when there is enough data to support them.
Book a strategy call. We look at your current setup, check your tracking, and recommend next steps before you commit to anything.
Still have questions? Book a short call and ask us directly.
Get in touch
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